Last Updated on 2/8/2017
I. Required Link
IV. Information We Collect
1. Personally Identifiable Information: We may collect information (whether online, by phone, or by paper) that identifies you (“Personally Identifiable Information”) when you: provide such information on our Sites or otherwise interact with Pecan Street, including, but not limited to, applying for data licenses or purchasing Pecan Street’s products or services. The types of Personally Identifiable Information collected may include your name, address, phone number, billing and delivery information, Email address, information about your business, credit card, or other financial account information.
2. Non-Personal Data: As you interact with our Sites, we may also collect information about your browsing history or certain other information that is not Personally Identifiable Information through your use of and visits to the Sites and our use of a variety of technologies, including, but not limited to, cookies, tags, beacons, Internet Protocol (IP) address, and other tools. “Cookies” are pieces of code/text placed on your computer when you browse our Sites. Cookies may be placed by us or third party advertisers. “Tags” and web beacons refer to code scripts that are primarily used to track visitors’ activities on our Sites by web analytics software. The types of non-personal data collected on our Sites through the use of these, and other tools as Pecan Street may add from time to time, may include: the search terms you used, new or returning user, browser information, computer type, operating system, internet service providers, website usage, referring/exit pages, platform type, date/time stamp, number of clicks, etc. Additionally, cookies, tags and other tools placed by third parties may collect other information about you and your visits to Sites and elsewhere on the Internet including, but not limited to, your business or academic institution, business size, title, etc.) (collectively, all of the foregoing data the “Non-Personal Data”).
V. How We Use and Share Personally Identifiable Information
We will not sell your Personally Identifiable Information or make it available to third parties without your express permission. Pecan Street may disclose your Personally Identifiable Information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to legal requirements or comply with legal process served on Pecan Street; (b) protect and defend the rights or property of the Pecan Street; or (c) protect the personal safety of Pecan Street personnel or members of the public in appropriate circumstances. In addition, if the Pecan Street and/or its assets (or a portion of its assets) are sold, assigned, transferred, or merged, or if undergoes some other change including a change to its corporate form as part of a bankruptcy proceeding or otherwise, information may be transferred as part of that transaction or change.
VI. How We May Use and Share Non-Personal Data
Through the use of various technological tools, we may collect Non-Personal Data to improve the usability of our Sites/Services and for other business reasons. We will not share the Non-Personal Data we collect with third parties. Please note that you may be subject to the privacy policies of other Pecan Street companies when you select an advertising link or other link that takes you to sites not operated by Pecan Street.
How You Can Manage the Collection of Non-Personal Data. Third party advertising companies may collect data about your visit to our Sites and others to provide you more relevant advertising here and elsewhere on the Internet. This type of advertising is known as Online Behavioral Advertising. You can stop this collection and use of data for these purposes by companies participating in the Digital Advertising Alliance (“DAA”) by visiting the “Opt Out From Online Behavioral Advertising” website. By opting out, the ads you see may be less relevant, and you may still continue to see other non-targeted advertisements on our Sites and elsewhere.
VII. Information Security
VIII. User ID and Password
Certain areas of the Sites may require the use of a user ID, email address, or password as an additional security measure that helps protect your information. To help you protect your privacy, the Sites have tools to help you log in and log out.
IX. Linking to Other Internet Sites
X. How You Can Access and Change Information
If you are a registered user of the Sites, purchaser of Pecan Street’s products and services, or a Pecan Street Research Institute member, you may review and update/correct your information by contacting us at: email@example.com.